Collect a complete fragrance brief for formula generation, label direction, advertising concepts, brand positioning and launch planning.
What type of fragrance would you like to create?
Dominant fragrance family. Approximately 50–70% of the fragrance personality.
Supporting fragrance family. Approximately 20–40% of the fragrance personality.
Where will this fragrance primarily be worn?
How rich should the fragrance feel?
How sweet should the fragrance be?
What feeling should this fragrance create?
Select notes, ingredients, or scent impressions the customer enjoys. 0/20 selected
Are there any notes or styles the customer dislikes or wants excluded?
How noticeable should the fragrance be?
Desired longevity.
Primary use.
When will this fragrance primarily be worn?
When will this be worn?
Target wearer.
Desired market level.
Preferred formula style.
How should the fragrance feel?
How unique should the fragrance be?
Desired fragrance concentration.
Most important objective.
What matters most?
What type of brand would sell this fragrance?
List fragrances, brands, or styles the customer enjoys. Use for inspiration only, not duplication.
Describe the fragrance you imagine.
What scene or experience should this fragrance evoke?
Select visual color associations.
Bottle, label and brand aesthetic direction.
If this fragrance were a person.
Expected retail price range.
Rank the top three formulation priorities. Choose from Projection, Longevity, Uniqueness, Mass Appeal, Luxury Feel, Naturalness, Complexity, Versatility, Signature Potential, Seasonal Performance, Compliment Factor and Artistic Expression.
Selection limits are enforced on multi-select sections. This form is ready to connect to AI formula, label and advertising generators.